The four: (Record no. 6287)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02286nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240902133930.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240902b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780552173438 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIMV |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.761004678 |
| Item number | GAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Galloway, Scott |
| 9 (RLIN) | 33501 |
| 245 1# - TITLE STATEMENT | |
| Title | The four: |
| Remainder of title | the hidden DNA of Amazon, Apple, Facebook, and Google |
| 260 1# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bantam Press: |
| Name of publisher, distributor, etc. | London, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 323 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. ‘A fantastic, provocative book about where we are now and where we are going’ Phil Simon Huffington Post Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions: - How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? - Why does the stock market forgive them for sins that would destroy other firms? - And as they race to become the world’s first trillion-dollar company, can anyone challenge them? (laid these out as bullet points to make for easier more bite-sized reading impression) In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Information services industry |
| 9 (RLIN) | 33502 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet industry |
| 9 (RLIN) | 33503 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 09/02/2024 | 338.761004678 GAL | C00898 | 09/02/2024 | 09/02/2024 | Book |