Services marketing: (Record no. 944)

MARC details
000 -LEADER
fixed length control field 00857nam a2200241 a 4500
001 - CONTROL NUMBER
control field vtls000156571
003 - CONTROL NUMBER IDENTIFIER
control field IIMBL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180822140419.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170605t2016 njuao 00 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781944659011 (pbk)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201706191504
Level of effort used to assign nonsubject heading access points navnath
-- 201706051255
-- indu
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number WIR
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen
245 1# - TITLE STATEMENT
Title Services marketing:
Remainder of title people, technology, strategy /
Statement of responsibility, etc. by Jochen Wirtz, Christopher Lovelock.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey:
Name of publisher, distributor, etc. World Scientific,
Date of publication, distribution, etc. 2016.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 783 pages
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries -- Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer services--Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
-- VIRTUAITEM
-- 30000
-- 30000
-- 1000
6 000475
s 2830:20170619
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Indian Institute of Management Visakhapatnam Indian Institute of Management Visakhapatnam 08/22/2018 658.8 WIR 000475 11/06/2019 1695.00 08/22/2018 Reference

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