Entry Personal Name

Number of records used in: 3

001 - CONTROL NUMBER

• control field: 35081

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20260310181639.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 260310|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

100 ## - HEADING--PERSONAL NAME

• Personal name: Philip Kotler
• Dates associated with a name: Hermawan Kartajaya

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)7841: Philip Kotler Hermawan Kartajaya , Marketing 4.0: Moving from Traditional to Digital, 17 November 2016