Changing minds : the art and science of changing our own and other people's minds

By:

Gardner, Howard

Material type: Text

TextPublication details: Boston, Mass. : Harvard Business School Press, 2004.Description: xi, 244 pages ; 25 cmISBN:

9781422103296 (pbk)

Subject(s):

DDC classification:

153.85 GAR

Summary: Examines one of the puzzling and examined questions of human psychology: why it's so difficult to change our own minds and each other's and what happens when we do actually change our minds. This title describes seven factors at work in various cases of mind change. It also examines changes of mind in six arenas.

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Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	153.85 GAR (Browse shelf(Opens below))	Available		000490

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Examines one of the puzzling and examined questions of human psychology: why it's so difficult to change our own minds and each other's and what happens when we do actually change our minds. This title describes seven factors at work in various cases of mind change. It also examines changes of mind in six arenas.

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