Media metrics: an introduction to quantitative research in mass communication / by Manoj Dayal
Material type: TextPublication details: New Delhi: Sage Publications India Pvt. Ltd, 2017.Description: xxiii, 458, G-23, S-19, I-5, A-6 pages ; 24 cmISBN:- 9789386062161
- 302.230727 DAY
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam | (Browse shelf(Opens below)) | Available | 000741 |
The book is a comprehensive introduction to the application of statistical tools and techniques in media research.
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