Essentials of business research methods by Joseph F. Hair Jr. [and others].

By:

Hair, Joseph F

Publication details: Segment books 2011 New DelhiEdition: 2nd edDescription: xviii, 477 pages illustrationsISBN:

9789381513002

Subject(s):

Business -- Research

DDC classification:

650.072

Contents:

Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- The nature and sources of secondary business data -- Conceptualization and research design -- Sampling approaches and considerations -- Methods of collecting primary data -- Measurement and scaling -- Questionnaire design -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting results.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam General Stacks	650.072 HAI (Browse shelf(Opens below))	Available		000878

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Previous	616.8527 Depression: A Very Short Introduction	616.98 SHA Executive burnout: eastern and western concepts, models and approaches for mitigation	650.01513 OAK Essential quantitative methods for business, management, and finance /	650.072 HAI Essentials of business research methods	650.072 MAY Researching business and management	650.0721 CAS The SAGE Handbook of Qualitative Business and Management Research Methods	650.0723 CAS Conducting Research Interviews: for Business and Management Students	Next

Business research for the twenty-first century --
Overview of the research process --
Ethics in business research --
Defining the research problem and reviewing the literature --
The nature and sources of secondary business data --
Conceptualization and research design --
Sampling approaches and considerations --
Methods of collecting primary data --
Measurement and scaling --
Questionnaire design --
Basic data analysis for qualitative research --
Basic data analysis for quantitative research --
Testing hypotheses in quantitative research --
Examining relationships using correlation and regression --
Other multivariate techniques --
Reporting and presenting results.

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