Value in a digital world: how to assess business models and measure value in a digital world / by Francisco J López Lubián and Jose Esteves.
Publication details: Palgrave Macmillan 2017 MadridDescription: xxii, 169 pages illustrations 26ISBN:- 9783319517490
- 658.872
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Book | Indian Institute of Management Visakhapatnam General Stacks | Non-fiction | 658.872 LOP (Browse shelf(Opens below)) | Available | 000907 |
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658.83 BEL Qualitative consumer and marketing research / | 658.83028 MAZ Statistics for Marketing and Consumer Research | 658.8342 SCH Consumer behavior/ | 658.872 LOP Value in a digital world: | 658.872 PAR Platform Revolution: How Networked Markets Are Transforming the Economy - and How to Make Them Work for You/ | 658.872 SIN The Networked Public: How Social Media Changing Democracy | 659.111 RIE Positioning: The battle for your mind |
IntroductionChapter 1: The new digital economyChapter 2: Economic Value and Digital BusinessChapter 3: Escaping the hype: Dealing with subjectivityChapter 4: Weighing the air: Valuing digital intangiblesChapter 5: Web Business Models and EVChapter 6: Managing to delivering value in a digital worldChapter 7: Summary and Conclusions
An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assessing the value of traditional business was easy
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