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New venture creation: a framework for entrepreneurial start-ups / by Paul Burns

By: Publication details: Palgrave 2017 LondonEdition: 2nd edDescription: xliii, 483 pages illustrarions 26ISBN:
  • 9781352000504
Subject(s): DDC classification:
  • 658.11 23
Contents:
I. RESEARCH PHASE.- Entrepreneurship.- 1. What you bring to entrepreneurship.- Business idea.- 2. Finding your business idea.- Industry and markets.- 3. Understanding your industry and markets.- II. BUSINESS MODEL DEVELOPMENT PHASE.- Market segments and value propositions.- 4. Structuring your business model.- 5. Crafting your value proposition and branding.- Marketing plan.- 6. Developing your marketing mix.- 7. Communicating your value proposition.- 8. Scalability and growth.- Operations plan.- 9. Legal foundations.- 10. Managing operations and risk.- Resources.- 11. Managing and leading people.- 12. Financial resources.- Financial plan.- 13. Preparing and using financial forecasts.- III. LAUNCH AND VALIDATION PHASE.- Business model and business plan.- 14. Preparing, using and validating the business plan
Summary: It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs.
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Item type Current library Collection Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam 658.11 (Browse shelf(Opens below)) Available 001603
Book Book Indian Institute of Management Visakhapatnam General Stacks Non-fiction 658.11 BUR (Browse shelf(Opens below)) Available 000909

I. RESEARCH PHASE.- Entrepreneurship.- 1. What you bring to entrepreneurship.- Business idea.- 2. Finding your business idea.- Industry and markets.- 3. Understanding your industry and markets.- II. BUSINESS MODEL DEVELOPMENT PHASE.- Market segments and value propositions.- 4. Structuring your business model.- 5. Crafting your value proposition and branding.- Marketing plan.- 6. Developing your marketing mix.- 7. Communicating your value proposition.- 8. Scalability and growth.- Operations plan.- 9. Legal foundations.- 10. Managing operations and risk.- Resources.- 11. Managing and leading people.- 12. Financial resources.- Financial plan.- 13. Preparing and using financial forecasts.- III. LAUNCH AND VALIDATION PHASE.- Business model and business plan.- 14. Preparing, using and validating the business plan

It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs.

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