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Behavioural economics by Michelle Baddeley

By: Publication details: Oxford University Press UK 2017Description: xviii, 148 pages; Illustations: 17 cmISBN:
  • 9780198754992
Subject(s): DDC classification:
  • 330
Contents:
1: Introduction 2: Motivation and incentives 3: Quick thinking 4: Risky choices 5: Taking time 6: Social influences 7: Personality and emotions 8: Behavioural macroeconomics 9: Behavioural public policy 10: Behavioural economics: future prospects References Further Reading Index
Abstract: Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Pockect Books Pockect Books Indian Institute of Management Visakhapatnam General Non-fiction 330 (Browse shelf(Opens below)) Available 001159

1: Introduction
2: Motivation and incentives
3: Quick thinking
4: Risky choices
5: Taking time
6: Social influences
7: Personality and emotions
8: Behavioural macroeconomics
9: Behavioural public policy
10: Behavioural economics: future prospects
References
Further Reading
Index

Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.

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