Platform Revolution: How Networked Markets Are Transforming the Economy - and How to Make Them Work for You/ by Geoffrey G. Parker

By:

Geoffrey G. Parker [Author]

Contributor(s):

Publication details: W. W. Norton & Company 2018 New yorkDescription: xv, 250 pages; Illustrations: 20 cmISBN:

9780393249132

DDC classification:

658.872 PAR

Abstract: An inside look at the revolutionary business power of the platform—from the experts who helped discover how it works. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne and Sangeet Paul Choudary reveal the what, how and why of this revolution and provide the first "owner’s manual" for creating a successful platform business.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam General Stacks	Non-fiction	658.872 PAR (Browse shelf(Opens below))	Available		001231
Book	Indian Institute of Management Visakhapatnam General Stacks		658.872 PAR (Browse shelf(Opens below))	Checked out	10/06/2023	001305

An inside look at the revolutionary business power of the platform—from the experts who helped discover how it works.

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?

These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne and Sangeet Paul Choudary reveal the what, how and why of this revolution and provide the first "owner’s manual" for creating a successful platform business.

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