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Platform Revolution: How Networked Markets Are Transforming the Economy - and How to Make Them Work for You/ by Geoffrey G. Parker

By: Geoffrey G. Parker [Author].
Contributor(s): Van Alstyne, Marshall W | Sangeet Paul Choudary.
Publisher: 2018 W. W. Norton & Company New yorkDescription: xv, 250 pages; Illustrations: 20 cm.ISBN: 9780393249132.DDC classification: 658.872 PAR Abstract: An inside look at the revolutionary business power of the platform—from the experts who helped discover how it works. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne and Sangeet Paul Choudary reveal the what, how and why of this revolution and provide the first "owner’s manual" for creating a successful platform business.
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Item type Current location Collection Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam
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658.872 PAR (Browse shelf) Available 001305
Book Book Indian Institute of Management Visakhapatnam
General Stacks
Non-fiction 658.872 PAR (Browse shelf) Checked out 08/18/2020 001231

An inside look at the revolutionary business power of the platform—from the experts who helped discover how it works.

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?

These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne and Sangeet Paul Choudary reveal the what, how and why of this revolution and provide the first "owner’s manual" for creating a successful platform business.

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