Marketing White book 2019-20 Edited by Annurag BatraPublication details: BW books India 2019Description: 258 pages; illustrations: 25 cmISBN:
|Item type||Current library||Collection||Call number||Status||Date due||Barcode|
|Book||Indian Institute of Management Visakhapatnam General Stacks||Non-fiction||381.0954 BAT (Browse shelf(Opens below))||Available||001244|
his edition shines spotlight on all these different colours that are carving out a whole new media and marketing landscape. It exploring key trends of various industry sectors and how the likes of inclusion, design thinking and technology are assisting the new breed of marketers and business leaders in India.