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Leading Digital: Turning Technology into Business Transformation/ by George Westerman, Didier Bonnet, Andrew McAfee

By: Westerman, George, 1963.
Contributor(s): Bonnet, Didier | McAfee, Andrew.
Publisher: Boston HBR Press 2014Description: vi, 289p. Illistrations: 26cms.ISBN: 9781625272478.Subject(s): Information Technology - Management | Strategic Planning | Organizational changeDDC classification: 658.4038
Contents:
"Copyright" -- "Contents" -- "Introduction: Are You Ready?" -- "Ch 1: What Is Digital Mastery?" -- "Pt 1: Building Digital Capabilities" -- "Ch 2: Creating a Compelling Customer Experience" -- "Ch 3: Exploiting the Power of Core Operations" -- "Ch 4: Reinventing Business Models" -- "Pt 2: Building Leadership Capabilities" -- "Ch 5: Crafting Your Digital Vision" -- "Ch 6: Engaging the Organization at Scale" -- "Ch 7: Governing the Transformation" -- "Ch 8: Building Technology Leadership Capabilities" -- "Pt 3: Back at the Office: A Leader's Playbook for Digital Transformation" -- "Ch 9: Framing the Digital Challenge" -- "Ch 10: Focusing Investment" -- "Ch 11: Mobilizing the Organization" -- "Ch 12: Sustaining the Digital Transformation" -- "Epilogue" -- "Appendix: Digital Mastery Self-Assessment" -- "Notes" -- "Index" -- "About the Authors."
Abstract: Become a Digital Master--No Matter What Business You're In. If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In "Leading Digital," authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: How to engage better with your customers, How to digitally enhance operations, How to create a digital vision, and How to govern your digital activities. The book also includes an extensive step-by-step transformation playbook for leaders to follow. "Leading Digital" is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
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Book Book Indian Institute of Management Visakhapatnam
General Stacks
658.4038 WES (Browse shelf) Available 001320
Book Book Indian Institute of Management Visakhapatnam
General Stacks
658.4038 WES (Browse shelf) Available 001319
Book Book Indian Institute of Management Visakhapatnam
On Display
658.4038 WES (Browse shelf) Available 001289

"Copyright" --
"Contents" --
"Introduction: Are You Ready?" --
"Ch 1: What Is Digital Mastery?" --
"Pt 1: Building Digital Capabilities" --
"Ch 2: Creating a Compelling Customer Experience" --
"Ch 3: Exploiting the Power of Core Operations" --
"Ch 4: Reinventing Business Models" --
"Pt 2: Building Leadership Capabilities" --
"Ch 5: Crafting Your Digital Vision" --
"Ch 6: Engaging the Organization at Scale" --
"Ch 7: Governing the Transformation" --
"Ch 8: Building Technology Leadership Capabilities" --
"Pt 3: Back at the Office: A Leader's Playbook for Digital Transformation" --
"Ch 9: Framing the Digital Challenge" --
"Ch 10: Focusing Investment" --
"Ch 11: Mobilizing the Organization" --
"Ch 12: Sustaining the Digital Transformation" --
"Epilogue" --
"Appendix: Digital Mastery Self-Assessment" --
"Notes" --
"Index" --
"About the Authors."

Become a Digital Master--No Matter What Business You're In. If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In "Leading Digital," authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: How to engage better with your customers, How to digitally enhance operations, How to create a digital vision, and How to govern your digital activities. The book also includes an extensive step-by-step transformation playbook for leaders to follow. "Leading Digital" is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

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