Social media marketing by Tracy L. Tuten and Michael R. Solomon
Publication details: SAGE Publications India 2018 New DelhiDescription: xxi, 423pages: Illustrations; 25cmISBN:- 9781526423870
- 658.872 TUT
Item type | Current library | Call number | Status | Date due | Barcode | |
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Book | Indian Institute of Management Visakhapatnam General Stacks | 658.872 TUT (Browse shelf(Opens below)) | Available | 001292 |
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658.872 LOP Value in a digital world: | 658.872 PAR Platform Revolution: How Networked Markets Are Transforming the Economy - and How to Make Them Work for You/ | 658.872 SIN The Networked Public: How Social Media Changing Democracy | 658.872 TUT Social media marketing | 659.1 JON How advertising works: | 659.1 PAN Pandeymonium | 659.1 SIS Advertising Media Planning |
Part I: Foundations of Social Media MarketingChapter 1. The Social Media EnvironmentChapter 2. Social ConsumersChapter 3. Network Structure and Group Influences in Social MediaPart II: Social Media Marketing Strategy and PlanningChapter 4. Social Media Marketing StrategyChapter 5: Tactical Planning and ExecutionPart III: The Four Zones of Social MediaChapter 6. Social CommunityChapter 7. Social PublishingChapter 8. Social EntertainmentChapter 9. Social CommercePart IV: Social Media Data Management and MeasurementChapter 10. Social Media AnalyticsChapter 11. Social Media MetricsPart V: Social Media Marketing in PracticeCase Zone: 10 Case StudiesSample Social Media Marketing Plan: GONOW Vacations
Part I: Foundations of Social Media MarketingChapter 1. The Social Media EnvironmentChapter 2. Social ConsumersChapter 3. Network Structure and Group Influences in Social MediaPart II: Social Media Marketing Strategy and PlanningChapter 4. Social Media Marketing StrategyChapter 5: Tactical Planning and ExecutionPart III: The Four Zones of Social MediaChapter 6. Social CommunityChapter 7. Social PublishingChapter 8. Social EntertainmentChapter 9. Social CommercePart IV: Social Media Data Management and MeasurementChapter 10. Social Media AnalyticsChapter 11. Social Media MetricsPart V: Social Media Marketing in PracticeCase Zone: 10 Case StudiesSample Social Media Marketing Plan: GONOW Vacations
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