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Gaining and sustaining competitive advantage / by Jay B. Barney.

By: Material type: TextTextPublication details: New Delhi: Pearson, 2011.Edition: 4th edDescription: xv, 495 pISBN:
  • 9788120342323
Subject(s): DDC classification:
  • 658.4112 BAR
Abstract: Unlike other texts in its field, Jay B. Barney's Gaining and Sustaining Competitive Advantage, Second Edition provides the overall integrative framework necessary for understanding the rapidly evolving field of strategic management. This new edition summarizes and incorporates the latest research in a way that is accessible to students and practitioners, and provides guidance about how his research might be applied to real business situations.
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Includes bibliographical references (p. [553-586) and index.

Unlike other texts in its field, Jay B. Barney's Gaining and Sustaining Competitive Advantage, Second Edition provides the overall integrative framework necessary for understanding the rapidly evolving field of strategic management. This new edition summarizes and incorporates the latest research in a way that is accessible to students and practitioners, and provides guidance about how his research might be applied to real business situations.

Arvind Raman PGSEM, IIMB Gift

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