Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne.

By:

Kim, W. Chan

Contributor(s):

Mauborgne, Renee

Material type: Text

TextPublication details: Boston, Massachusetts : Harvard Business Review Press, [2015]Description: xxviii, 287 p. : ill. ; 25 cmISBN:

9781625274496

Subject(s):

DDC classification:

658.802 KIM

Summary: "Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	658.802 KIM (Browse shelf(Opens below))	Available		000003

Includes bibliographical references and index.

"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket

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