Services marketing: people, technology, strategy/ by Christopher H. Lovelock
Material type:
TextPublication details: New Delhi: Pearson, 2011.Edition: 7th edDescription: 704pISBN: - 9788131759394
- 658.8 LOV
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Indian Institute of Management Visakhapatnam | 658.8 LOV (Browse shelf(Opens below)) | Available | 000014 |
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| 658.8 LAL Marketing management: | 658.8 LEM Being the shopper: | 658.8 LOV Services marketing: | 658.8 LOV Services marketing: | 658.8 MOH Marketing of High-Technology Products and Innovations / | 658.8 MUL Marketing Management: | 658.8 NIJ Entrepreneurial Marketing: An Effectual Approach |
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