Services marketing: people, technology, strategy/ by Christopher H. Lovelock

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Material type: Text

TextPublication details: New Delhi: Pearson, 2011.Edition: 7th edDescription: 704pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Reference	Indian Institute of Management Visakhapatnam	658.8 LOV (Browse shelf(Opens below))	Available		000014

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Previous	658.8 LAW DOING MARKETING RESEARCH 2ND ED: ALTERNATIVE METHODS FOR MARKET SENSING	658.8 LEM Being the shopper:	658.8 LOV Services marketing:	658.8 LOV Services marketing:	658.8 MOH Marketing of High-Technology Products and Innovations /	658.8 MOI Storytelling in Marketing and Brand Communications	658.8 MUL Marketing Management:	Next

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