Gurus and oracles the marketing of information / by Miklos Sarvary

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Material type: Text

TextPublication details: massachusetts: MIT Press, 2012.Description: xv, 176p.: illISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	658.8 SAR (Browse shelf(Opens below))	Available		000240

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Previous	658.8 RAO Services marketing /	658.8 ROS Marketing channels: A management view /	658.8 ROT Marketing communications from fundamentals to strategies /	658.8 SAR Gurus and oracles	658.8 SAU Marketing in the boardroom: winning the hearts and minds of the board	658.8 SCU Odyssey :	658.8 SHA Airline Marketing and Management /	Next

Includes indexes

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