Consumer culture theory / edited by Samantha N.N. Cross, Iowa State University, Ames, IA, USA, Cecilia Ruvalcaba, University of the Pacific, Stockton, CA, USA, Alladi Venkatesh, University of California, Irvine, CA, USA, Russell W. Belk, York University, Toronto, Canada.

Includes bibliographical references and index.

Part I. (Hyper)reality and cultural hybridization -- Amazing information: hyperreality and the "the world of Wicked" / Kent Drummond, Susan Aronstein and Terri Rittenburg -- "Satoshi is dead. Long live Satoshi": the curious case of Bitcoin's creator / Mariam Humayun and Russell W. Belk -- Managing media as parental race-work: (re)mediating children's Black identities / Francesca Sobande -- Part II. Navigating the marketplace -- Emerging market dynamics within and beyond consumer tribes / Silvia Biraghi, Rossella C. Gambetti and Stefano Pace -- Taste as market practice: the example of "natural" wine / Jennifer Smith Maguire -- Spatializing purity and pollution: stigma and consumption of beef in India / Bhupesh Manoharan and Rohit Varman -- Embodiment, illness, and gender: the intersected and disrupted identities of young women with breast cancer / Kathrynn Pounders and Marlys Mason -- [Softly assembled] gender performance through products: four practices responding to masculine and feminine codes in product design / Carly Drake and Scott K. Radford -- Anticipating the automobile: transportation transformations in Vietnam / Ivan V. Small -- Performance theory and consumer engagement: wine-tourism experiences in South Africa and India / Annamma Joy, Russell W. Belk, Steve Charters, Jeff Jian Feng Wang and Camilo Peña -- Part III. The consumer culture theory paradigm -- From marginalization to boundary solidification: CCT and its implication for aspiring scholars / Shahzeb Jafri.

This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.--Publisher description.