Essentials of business analytics: An introduction to the methodology and its applications by Bhimasankaram pochiraju
Material type: TextSeries: International series in operations research & management sciencePublication details: USA: Springer; 2019.Description: 980pISBN:- 9783319688367
- 658.008 POC
Item type | Current library | Call number | Status | Date due | Barcode | |
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Book | Indian Institute of Management Visakhapatnam - Andhra University | 658.008 POC (Browse shelf(Opens below)) | Available | 001540 |
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658.00723 VIJ Readings in management / | 658.008 FIN Manufacturing man and his job / | 658.008 MER Classics in management / | 658.008 POC Essentials of business analytics: An introduction to the methodology and its applications | 658.009 WIT A history of management thought / | 658.0091724 PAR Understanding organizational behavior | 658.00954 CHA Human response in organizations : |
This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as a guide to the field by practitioners. The book has contributions from experts in top universities and industry. The editors have taken extreme care to ensure continuity across the chapters. The material is organized into three parts: A) Tools, B) Models and C) Applications. In Part A, the tools used by business analysts are described in detail. In Part B, these tools are applied to construct models used to solve business problems. Part C contains detailed applications in various functional areas of business and several case studies. Supporting material can be found in the appendices that develop the pre-requisites for the main text. Every chapter has a business orientation. Typically, each chapter begins with the description of business problems that are transformed into data questions; and methodology is developed to solve these questions. Data analysis is conducted using widely used software, the output and results are clearly explained at each stage of development. These are finally transformed into a business solution. The companion website provides examples, data sets and sample code for each chapter.
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