Marketing research / David A.Aaker, V.Kumar, George S. Day and Robert P. Leone
Material type:
TextPublication details: New Delhi: Wiley India, 2011.Edition: 10th edDescription: xvii, 701p. : illISBN: - 9788126531189 :
- 658.83 AAK
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Reference
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Indian Institute of Management Visakhapatnam | 658.83 AAK (Browse shelf(Opens below)) | Available | 000198 |
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| 658.827 TYB Kellogg on branding: | 658.827 VAN Global brand strategy: | 658.83 AAK Marketing research / | 658.83 AAK Marketing research / | 658.83 AAK MARKETING RESEARCH | 658.83 BEL Handbook of qualitative research methods in marketing / | 658.83 BEL Qualitative consumer and marketing research / |
Includes Index
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