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Influence & persuasion.

Material type: TextTextSeries: HBR emotional intelligence seriesPublisher: Boston, Massachusetts : Harvard Business Review Press, [2017]Description: pages cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781633693937
Other title:
  • Influence and persuasion
Subject(s): DDC classification:
  • 303.3/42 23
LOC classification:
  • BF637.P4 I53 2017
Contents:
Understand the four components of influence: where emotions fit in / Nick Morgan -- Harnessing the science of persuasion: back to behavioral basics / Robert Cialdini -- Three things managers should be doing every day: build trust, a team, and a network / Annie McKee -- Learning charisma: captivate and motivate / John Antonakis, Marika Fenley, and Sue Liechti -- To win people over, speak to their wants and needs: know--and empathize with--your audience / Nancy Duarte -- Storytelling that moves people: unite an idea with an emotion, an interview with Robert McKee / by Bronwyn Fryer -- The surprising persuasiveness of a sticky note: build personal connections / Kevin Hogan -- When to sell with facts and figures and when to appeal to emotions: head versus heart / Michael D. Harris.
Summary: Changing hearts is an important part of changing minds. With research into how appeals to human emotion can help you make your case and earn authority as a leader, this book presents both comprehensive frameworks for developing a influence and small, simple tactics that you can use to convince others every day.-- Provided by publisher
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam 303.3/42 (Browse shelf(Opens below)) Available 001916

Understand the four components of influence: where emotions fit in / Nick Morgan -- Harnessing the science of persuasion: back to behavioral basics / Robert Cialdini -- Three things managers should be doing every day: build trust, a team, and a network / Annie McKee -- Learning charisma: captivate and motivate / John Antonakis, Marika Fenley, and Sue Liechti -- To win people over, speak to their wants and needs: know--and empathize with--your audience / Nancy Duarte -- Storytelling that moves people: unite an idea with an emotion, an interview with Robert McKee / by Bronwyn Fryer -- The surprising persuasiveness of a sticky note: build personal connections / Kevin Hogan -- When to sell with facts and figures and when to appeal to emotions: head versus heart / Michael D. Harris.

Changing hearts is an important part of changing minds. With research into how appeals to human emotion can help you make your case and earn authority as a leader, this book presents both comprehensive frameworks for developing a influence and small, simple tactics that you can use to convince others every day.-- Provided by publisher

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