Contemporary marketing / Boone & Kurtz.

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TextPublisher: Delhi: Cengage, [2019]Edition: 18eDescription: xix; 397p : illustrations ; 28 cmContent type:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	658.8 (Browse shelf(Opens below))	Available		001913

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Previous	658.72 BAN Sumedha's compilation of manual for procurement of works:	658.72 GOP Purchasing and materials management /	658.8 Service manager and marketing /	658.8 Contemporary marketing /	658.8 Marketing without money! : An essential guide/	658.8 Conversion: The Last Great Retail Metric	658.8/02 CHA Entrepreneurial marketing : sustaining growth in all organisations /	Next

Includes bibliographical references and index.

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