Case studies on perspectives on Entrepreneurship and sustainability edited by Ville Veikko Piispanen

This book presents an up-to-date view of the variety of case studies of entrepreneurship and sustainability in different cultural and social contexts in Asia, Europe, North America, and other countries. The cases provide novel understanding on variety of organisations from public to private entities and from start-ups to large corporations. The rich variety of cases creates insights of circular economy in the transition towards sustainable future, business opportunities, digitalisation and marketing and service strategies in the fast-evolving markets where businesses and organisations need to be agile for creating environmental, social, cultural, and economic value. The collection of cases represents different aspects of entrepreneurship, sustainable business, innovative business models, marketing, and services and the cases offer innovative and valuable views on how to create and restructure businesses and organisations to be competitive and how to adapt to change.