Sports entrepreneurship : beyond the big leagues / Christopher Mumford.

By:

Mumford, Christopher [author.]

Material type: Text

TextPublisher: New York, N.Y. : Columbia University Press, [2023]Description: xiii, 196 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780231196109

Subject(s):

Additional physical formats: Online version:: Sports entrepreneurshipDDC classification:

796.068 23/eng/20230206

LOC classification:

GV716 .M86 2023

Contents:

Introduction -- Analytics -- Betting/fantasy -- eSports -- Youth sports -- Fitness -- Fan experience -- Discover -- Ideate -- Validate -- Accelerate -- Final thoughts.

Summary: "Now is the best time in human history to launch a sports startup. Many opportunities will be created given the combination of disruptive technologies, segmentation of entertainment and the low cost of starting businesses. While there are clear distribution channels to the fast growing entrepreneurship minors across campuses, this book is aimed at practitioners and mainstream audiences; most current books on sports entrepreneurship fall firmly into the academic textbook category. The Big Six Sports - NFL, NCAA, NBA, MLS, MLB and NHL - have limited startup opportunities, unless one has an extra $250 million in the bank. However, fields such as eSports, analytics, personal performance, and youth sports have more flexibility. The book explores entrepreneurship opportunities in seven such areas. In addition, it introduces a process to map out the reader's interests and goals, recognize opportunities, validate with users and accelerate growth. The DIVA process - Discover, Ideate, Validate, Accelerate - is a step-by-step approach for readers to turn ideas into enterprises. The author also draws on his own background as an initially-reluctant entrepreneur, sharing stories of his own sports startups and provides advice based on those experiences"-- Provided by publisher.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	796.068 (Browse shelf(Opens below))	Checked out	12/30/2024	002100

Introduction -- Analytics -- Betting/fantasy -- eSports -- Youth sports -- Fitness -- Fan experience -- Discover -- Ideate -- Validate -- Accelerate -- Final thoughts.

"Now is the best time in human history to launch a sports startup. Many opportunities will be created given the combination of disruptive technologies, segmentation of entertainment and the low cost of starting businesses. While there are clear distribution channels to the fast growing entrepreneurship minors across campuses, this book is aimed at practitioners and mainstream audiences; most current books on sports entrepreneurship fall firmly into the academic textbook category. The Big Six Sports - NFL, NCAA, NBA, MLS, MLB and NHL - have limited startup opportunities, unless one has an extra $250 million in the bank. However, fields such as eSports, analytics, personal performance, and youth sports have more flexibility. The book explores entrepreneurship opportunities in seven such areas. In addition, it introduces a process to map out the reader's interests and goals, recognize opportunities, validate with users and accelerate growth. The DIVA process - Discover, Ideate, Validate, Accelerate - is a step-by-step approach for readers to turn ideas into enterprises. The author also draws on his own background as an initially-reluctant entrepreneur, sharing stories of his own sports startups and provides advice based on those experiences"-- Provided by publisher.

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