Odyssey : Pepsi to Apple - a journey of adventure, ideas and the future / by John Sculley , John A. Byrne
Material type: TextPublication details: Canada: Stoddart Publishing Co. Ltd., 1989.Description: xiv, 450p. illusISBN:- 9780773752054
- 658.8 SCU
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam | 658.8 SCU (Browse shelf(Opens below)) | Available | C00140 |
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In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends.
Prof. V. Anand Ram IIM Bangalore Donation
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