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Odyssey : Pepsi to Apple - a journey of adventure, ideas and the future / by John Sculley , John A. Byrne

By: Contributor(s): Material type: TextTextPublication details: Canada: Stoddart Publishing Co. Ltd., 1989.Description: xiv, 450p. illusISBN:
  • 9780773752054
Subject(s): DDC classification:
  • 658.8 SCU
Summary: In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends.
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Item type Current library Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam 658.8 SCU (Browse shelf(Opens below)) Available C00140

In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends.

Prof. V. Anand Ram IIM Bangalore Donation

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