Odyssey : Pepsi to Apple - a journey of adventure, ideas and the future / by John Sculley , John A. Byrne

By:

Sculley, John

Contributor(s):

Byrne John A

Material type: Text

TextPublication details: Canada: Stoddart Publishing Co. Ltd., 1989.Description: xiv, 450p. illusISBN:

9780773752054

Subject(s):

DDC classification:

658.8 SCU

Summary: In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	658.8 SCU (Browse shelf(Opens below))	Available		C00140

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In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends.

Prof. V. Anand Ram IIM Bangalore Donation

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