Sway : the irresistible pull of irrational behavior / Ori Brafman and Rom Brafman

By:

Brafman, Ori

Contributor(s):

Brafman, Rom

Material type: Text

TextPublication details: New York : Doubleday , 2008.Description: xiii, 206 pages ; 21 cmISBN:

9780385524384

Subject(s):

DDC classification:

155.92 BRA

Summary: A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there's danger involved? Here, organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer these questions and more. Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect." The Brafmans not only uncover rational explanations for a wide variety of irrational behaviors, but also point readers toward ways to avoid succumbing to their pull.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	155.92 BRA (Browse shelf(Opens below))	Checked out	06/30/2024	C00201

Browsing Indian Institute of Management Visakhapatnam shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	155.24 CLE Atomic habits : tiny changes, remarkable results : an easy & proven way to build good habits & break bad ones /	155.24 JOH Who moved my cheese ? :	155.5 IYR The Swachh Bharat Revolution: Four Pillars of India's Behavioral Transformation	155.92 BRA Sway :	155.937092 SAN Option B:	158 Theory and practice of counseling and psychotherapy /	158 CAN The Aladdin Factor	Next

A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there's danger involved? Here, organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer these questions and more. Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect." The Brafmans not only uncover rational explanations for a wide variety of irrational behaviors, but also point readers toward ways to avoid succumbing to their pull.

Prof. V. Anand Ram; IIM Bangalore; Donation

There are no comments on this title.

to post a comment.