Why I am paying more : price theory and market structures made simple / Satish Y. Deodhar
Material type: TextSeries: Publication details: Gurgaon : Random House India, 2013.Description: xiv, 277 pages : illustrations ; 20 cmISBN:- 9788184004052
- 658.816 DEO
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Reference | Indian Institute of Management Visakhapatnam | 658.816 DEO (Browse shelf(Opens below)) | Available | 000368 |
Browsing Indian Institute of Management Visakhapatnam shelves Close shelf browser (Hides shelf browser)
No cover image available | ||||||||
658.812 SHA Customer relationship management : a strategic perspective / | 658.812 SHA Customer relationship management : a strategic perspective / | 658.812 ZIL Loyalty management : from loyalty programs to omnichannel customer experiences / | 658.816 DEO Why I am paying more : | 658.816 NAG The strategy and tactics of pricing: | 658.816 VOH Principles of Pricing: An Analytical Approach | 658.8230202 Corrugated box: Handbook / |
Why do saree emporiums and apparel shops offer heavy discounts on a few occasions during the year? Why is it that airline tickets booked well in advance are always cheaper? How would Phoolan Devi and Veerappan react to a case of Prisoners Dilemma? Professor Deodhar explains the dynamics of pricing with respect to demand and supply and the various market structures like perfect competition, monopoly, monopolistic competition and oligopoly through engaging everyday examples and case studies. With illustrative diagrams and interactive examples, Why I am Paying More is a highly useful and accessible book on microeconomics for both the uninitiated and the seasoned a must buy for students, professionals and layperson alike.
There are no comments on this title.