Beyond advertising : creating value through all touchpoints / by Yoram Wind and Catharine Hays.
Material type:
TextPublication details: New Delhi: Wiley, 2016.Description: xxiv, 261 ; 24 cmISBN: - 9781119074229
- 659.1 WIN
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Reference
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Indian Institute of Management Visakhapatnam | 659.1 WIN (Browse shelf(Opens below)) | Available | 000515 |
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| 659.1 SRI 30 second thrillers: | 659.1 STE Truth, lies, and advertising: | 659.1 TWI Twenty ads that shook the world: | 659.1 WIN Beyond advertising : | 659.1 WOO Advertising in contemporary consumer culture. | 659.10954 HAL Adkatha: | 659.111 RIE Positioning: The battle for your mind |
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