Beyond advertising : creating value through all touchpoints / by Yoram Wind and Catharine Hays.
Material type: TextPublication details: New Delhi: Wiley, 2016.Description: xxiv, 261 ; 24 cmISBN:- 9781119074229
- 659.1 WIN
Item type | Current library | Call number | Status | Date due | Barcode | |
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Reference | Indian Institute of Management Visakhapatnam | 659.1 WIN (Browse shelf(Opens below)) | Available | 000515 |
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