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Beyond advertising : creating value through all touchpoints / by Yoram Wind and Catharine Hays.

By: Contributor(s): Material type: TextTextPublication details: New Delhi: Wiley, 2016.Description: xxiv, 261 ; 24 cmISBN:
  • 9781119074229
Subject(s): DDC classification:
  • 659.1 WIN
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Item type Current library Call number Status Date due Barcode
Reference Reference Indian Institute of Management Visakhapatnam 659.1 WIN (Browse shelf(Opens below)) Available 000515

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