Lempert, Phil Being the shopper: understanding the buyer's choice / by Phil Lempert. - New York: John Wiley and sons, inc., 2002. - x, 245 pages : illustrations ; 27 cm ISBN: 9780471151357 INR 1398/- Subjects--Topical Terms: Consumption (Economics)Consumer behaviorMarketing Dewey Class. No.: 658.8 / LEM