Kotabe, Masaaki <br/><br/>
International marketing / 
by Masaaki Kotabe and Kristiaan Helsen. 
 - 6th ed. 
 - New Delhi, India:  Wiley,  c2011. 
 - xxiv, 595p. 
<br/><br/><label>ISBN: </label>9788126557509  INR 799/- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Export marketing<br/>International business enterprises--Management
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Asia<br/>Pacific Area
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT