Dodson, Ian The art of digital marketing: the definitive guide to creating strategic, targeted and measurable online campaigns/ by Ian Dodson. - New Delhi: Wiley, 2017. - viii, 385 pages : illustrations ; 26 cm Includes index. ISBN: 9788126564408 INR 799/- Subjects--Topical Terms: Internet marketing.Strategic planning Dewey Class. No.: 658.872 / DOD