Twitchell, James B. <br/><br/>
Twenty ads that shook the world:  the century's most groundbreaking advertising and how it changed us all. / 
by James B. Twitchell. 
 - New York :  Three Rivers Press,  ©2000. 
 - 229 pages :  illustrations ;  24 cm 
<br/><br/> Uses an art-historical approach to examine twenty advertisements and advertising campaigns, named by the author as the most influential of the twentieth century; considering what makes each ad work, the story behind it, and how it changed viewers' perceptions of the advertised item, and other things as well. 
<br/><br/><label>ISBN: </label>9780609807231  INR 699/- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising--Social aspects<br/>Advertising campaigns
<br/><br/><label>Dewey Class. No.: </label>659.1  / TWI