TY  - BOOK
AU  - Twitchell,James B.
TI  - Twenty ads that shook the world: the century's most groundbreaking advertising and how it changed us all. 
SN  - 9780609807231
U1  - 659.1 
PY  - 2000///
CY  - New York
PB  - Three Rivers Press
KW  - Advertising
KW  - Advertising--Social aspects
KW  - Advertising campaigns
N2  - Uses an art-historical approach to examine twenty advertisements and advertising campaigns, named by the author as the most influential of the twentieth century; considering what makes each ad work, the story behind it, and how it changed viewers' perceptions of the advertised item, and other things as well
ER  -