Czinkota, Michael R <br/><br/>
International marketing / 
by Michael R Czinkota, Ilkka A Ronkainen. 
 - 4th ed. 
 - Fort Worth:  Dryden Press,  1993. 
 - 813p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International marketing
<br/><br/><label>Dewey Class. No.: </label>BC  / C998