Le Meunier-FitzHugh, Kenneth

Achieving a strategic sales focus : contemporary issues and future challenges / by Kenneth Le Meunier-FitzHugh and Tony Douglas. - Oxford: Oxford University Press, 2016. - xvii, 193 pages : illustrations ; 24 cm

This publication considers how sales organisations are responding to increasing competition, more demanding customers and more complex selling environment, and offers discussions of some of the possible solutions to these challenges.

9780198706649 INR 1495/-


Sales management

658.81 / LEM