Malhotra, Naresh K. <br/><br/>
Marketing research:  an applied orientation / 
by Naresh K Malhotra and Satyabhusan Dash. 
 - 7th ed. 
 - Noida:  Pearson,  2016. 
 - xxx, 968p. 
<br/><br/><label>ISBN: </label>9789332555693  INR 779/- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL