Ghemawat, Pankaj

Redefining global strategy : crossing borders in a world where differences still matter / by Pankaj Ghemawat. - Boston, Mass. : Harvard Business School Press, ©2007. - xii, 257 pages : illustrations, maps ; 24 cm

According to Pankaj Ghemawat, most economic activity - including direct investment, tourism, and communication - happens locally, not internationally. With this book, he offers practical management tools for operating across borders in a semi-globalized world.

9781591398660 (hbk) INR 2327.50


International business enterprises ----Management.
Intercultural communication.

658.4012 / GHE