Kim, W Chan <br/><br/>
Blue ocean strategy:  How to create uncontested market space and make the competition irrelevant / 
by W Chan Kim, Renee Mauborgne. 
 - Boston:  Harvard Business School,  2005. 
 - 240p. 
<br/><br/><label>ISBN: </label>1591396190 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Market segmentation
<br/><br/><label>Dewey Class. No.: </label>658.802  / KIM