Saunders, Ruth <br/><br/>
Marketing in the boardroom: winning the hearts and minds of the board 
by Ruth Saunders. 
 -  Routledge  2017 
 - viii, 217pages  illustrations   26cm 
<br/><br/>The marketing issue --<br/>The ideal marketer --<br/>Creating the ideal marketing team --<br/>Choosing who to target --<br/>Choosing what to support --<br/>Choosing why to be in business --<br/>Choosing where to market --<br/>Choosing when to engage people --<br/>Winning the board members' minds --<br/>Winning the board members' hearts --<br/>Winning the board members' confidence. 
<br/><br/><label>ISBN: </label>9781138281813 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>New products.<br/>Boards of directors.
<br/><br/><label>Dewey Class. No.: </label>658.8