Marketing in the boardroom: winning the hearts and minds of the board
by Ruth Saunders.
- Routledge 2017
- viii, 217pages illustrations 26cm
The marketing issue -- The ideal marketer -- Creating the ideal marketing team -- Choosing who to target -- Choosing what to support -- Choosing why to be in business -- Choosing where to market -- Choosing when to engage people -- Winning the board members' minds -- Winning the board members' hearts -- Winning the board members' confidence.