TY  - GEN
AU  - Burns,Paul
TI  - New venture creation: a framework for entrepreneurial start-ups 
SN  - 9781352000504
U1  - 658.11 23
PY  - 2017///
CY  - London
PB  - Palgrave
KW  - New business enterprises
KW  - Entrepreneurship
KW  - Business planning
N1  - I. RESEARCH PHASE.- Entrepreneurship.- 1. What you bring to entrepreneurship.- Business idea.- 2. Finding your business idea.- Industry and markets.- 3. Understanding your industry and markets.- II. BUSINESS MODEL DEVELOPMENT PHASE.- Market segments and value propositions.- 4. Structuring your business model.- 5. Crafting your value proposition and branding.- Marketing plan.- 6. Developing your marketing mix.- 7. Communicating your value proposition.- 8. Scalability and growth.- Operations plan.- 9. Legal foundations.- 10. Managing operations and risk.- Resources.- 11. Managing and leading people.- 12. Financial resources.- Financial plan.- 13. Preparing and using financial forecasts.- III. LAUNCH AND VALIDATION PHASE.- Business model and business plan.- 14. Preparing, using and validating the business plan
N2  - It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs
ER  -