Teaching entrepreneurship: a practice-based approach /
by Heidi M. Neck, Patricia G. Greene, Candida G. Brush.
- Cheltenham, UK Edward Elgar 2014
- vii, 341 pages: illustrations; 24cm.
Machine generated contents note: 1. Teaching entrepreneurship as a method that requires practice -- pt. I THE PRACTICES OF ENTREPRENEURSHIP EDUCATION: THE THEORY -- 2. The practice of play -- 3. The practice of empathy -- 4. The practice of creation -- 5. The practice of experimentation -- 6. The practice of reflection -- pt. II THE PRACTICES OF ENTREPRENEURSHIP EDUCATION: THE APPLICATION -- 7. Exercises to practice play -- Puzzles and quilts -- Building the culture of your business with The Sims -- Rainmakers -- Improvisation for creativity -- Marshmallow tower -- Airplane contest -- Business model canvas game -- 8. Exercises to practice empathy -- The power of observation -- Negotiation for resource acquisition -- Monkey business -- Sequenced and escalated peer coaching exercises -- Interviewing an entrepreneur and self-assessment -- Perfect pitch -- Who's on first? -- Family systems -- Understanding the entrepreneurial side of government -- Creating customer personas. Contents note continued: 9. Exercises to practice creation -- Mind dumping for ideation -- Ideaspace -- Future trends and entrepreneurial opportunities -- Self-understanding for opportunity creation -- Resource acquisition game -- Building a strategic network -- Creating as an artist -- The resource challenge -- Your strategic alliance -- 10. Exercises to practice experimentation -- Feasibility blueprint -- Competitive cup stacking -- Escalating market tests -- Opportunity screening -- Fear of failure -- Drawing bridges -- $5, $50, and $500 experiments -- 11. Exercises to practice reflection -- Developing a reflective practice -- Reflecting on entrepreneurial experience -- Cultural artifacts -- Passion cube -- Opportunity walk -- Plotting the growth of your business -- Brewster's millions -- The dark side of entrepreneurship -- Envisioning entrepreneurial leadership -- 12.A final note: The practices support accreditation.
Teaching Entrepreneurship moves entrepreneurship education from the traditional process view to a practice-based approach and advocates teaching entrepreneurship using a portfolio of practices, which includes play, empathy, creation, experimentation, and reflection
9781782540694
Entrepreneurship--Study and teaching Entrepreneurship--Problems, exercises, etc.