TY  - BOOK
AU  - Rothfeder,Jeffrey
TI  - Driving Honda: inside the world's most innovative car company 
SN  - 1591847974
AV  - HD9710.U54 A65745 2015
U1  - 338.76292220973 23
PY  - 2015///
CY  - New York
PB  - Portfolio/Penguin
KW  - American Honda Motor Company
KW  - fast
KW  - Automobile industry and trade
KW  - United States
KW  - Management
N1  - Includes bibliographical references (pages 295-303) and index; Honda difference --; Smell of oil --; Principle #1 : embrace paradox --; Principle #2 : real place, real part, real knowledge --; Principle #3 : respect individualism --; A uniquely Honda factory --; Honda's innovation machine --; An uncommon supply chain --; Local multinational --; A manufacturing manifesto
N2  - "According to Jeffrey Rothfeder, what truly distinguishes Honda from its competitors, especially archrival Toyota, is a deep commitment to a set of unorthodox management tenets. The Honda Way, as insiders call it, is notable for decentralization over corporate control, simplicity over complexity, experimentation over Six Sigma-driven efficiency, and unyielding cynicism toward the status quo and whatever is assumed to be the truth. Those are just a few of the ideas that the company's colorful founder Soichiro Honda embedded in the DNA of his start-up sixty-five years ago. As the first journalist allowed behind Honda's infamously private doors, Rothfeder interviewed dozens of executives, engineers, and frontline employees about Honda's management practices and global strategy. He shows how the company developed and maintained its unmatched culture of innovation, resilience, and flexibility--and how it exported that culture to other countries that are strikingly different from Japan, establishing locally controlled operations in each region where it lays down roots."--
UR  - http://www.loc.gov/catdir/enhancements/fy1607/2015487413-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1607/2015487413-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1607/2015487413-s.html
ER  -