TY  - GEN
AU  - Balasubramanian, P.C.
AU  - Ramakrishna,Ram N.
TI  - Grand Brand Rajini: Brand management the rajinikanth way/ 
SN  - 9788129120595
U1  - 658.827 
PY  - 2012///
CY  - New Delhi
PB  - Rupa
KW  - Rajinikanth-Brand
N2  - In today's cut-throat business arena, one of the cornerstones for the success of any organization or product is establishing itself as a brand an entity that is immedi- ately identified, trusted and respected. In Grand Brand Rajini, P. C. Balasubramanian and Ram N. Ramakrishnan use the superstar Rajinikanth as the ultimate example of a lasting brand. Analyzing the actor's career in the context of the trajectory of successful global brands, this is a unique take on the theories and practices of brand management that will help you boost your brand and take it to the next level
ER  -