Malhotra, Naresh K <br/><br/>
Marketing research:  An applied orientation / 
by Naresh K Malhotra. 
 - 3rd ed. 
 - New Jersey:  Prentice-Hall,  1999. 
 - 763p. 
<br/><br/><label>ISBN: </label>0130131628 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Case studies
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL