TY  - BOOK
AU  - Parasuraman,A
AU  - Grewal,Dhruv..etal
AU  - Krishnan,R
TI  - Marketing research: First indian adaptation 
SN  - 8177225146
U1  - 658.83 
PY  - 2004///
CY  - New Delhi
PB  - Biztantra
KW  - Marketing research
ER  -