Hutt, Michael D Business marketing management: A stratetgic view of industrial and organizational markets / by Michael D Hutt, Thomas W Speh. - 5th ed. - New York: Dryden Press, 1995. - 757p. - Dryden Press Series in Marketing . ISBN: 0030949181 Subjects--Topical Terms: Industrial marketing, Management, Case studies Dewey Class. No.: 658.804 / HUT