TY  - BOOK
AU  - Hutt,Michael D
AU  - Speh,Thomas W
TI  - Business marketing management: A stratetgic view of industrial and organizational markets 
T2  - Dryden Press Series in Marketing
SN  - 0030949181
U1  - 658.804 
PY  - 1995///
CY  - New York
PB  - Dryden Press
KW  - Industrial marketing, Management, Case studies
ER  -