Dyer, Davis <br/><br/>
Rising tide / 
by Davis Dyer, Fredrick Dalzell, Rowena Olegario. 
 - Boston:  Harvard Business School,  2004. 
 - 467p. 
<br/><br/><label>ISBN: </label>1591391474 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Procter and gamble company-history<br/>Brand name products-united states-case studies<br/>Product management-united states-case studies<br/>Soap trade-united states-history
<br/><br/><label>Dewey Class. No.: </label>338.767  / DYE