TY  - BOOK
AU  - Rangan,V Kasturi
AU  - Bell,Marie
TI  - Transforming your go-to-market strategy: The three disciplines of channel management 
SN  - 1591397669
U1  - 658.87 
PY  - 2006///
CY  - Boston
PB  - Harvard Business School
KW  - Marketing channels, Management
KW  - Business logistics
KW  - Physical distribution of goods
ER  -