Cravens, David W <br/><br/>
Strategic marketing / 
by David W. Cravens, Nigel F. Piercy. 
 - 8th ed. 
 - Boston, Mass. :  McGraw-Hill,  c2006.(2009) 
 - xvii, 726 p. :  ill. ;  26 cm. 
<br/><br/> Various multi-media instructional materials are available to supplement the text. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780070682603 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making<br/>Marketing--Management<br/>Marketing--Management--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.802  / CRA